Selected PROJECTS
The new online record store for everything jazz. Buy online. Listen offline. CLIENT: Universal Music Group UK Classic & Jazz
Led all social media initiatives for this global B2C project including developing the social media channel strategies, development of the content pillars and design templates as well as the interim channel management and copywriting. I also led the hiring and onboarding of a talented Social Media Manager and drove the creation of the brand slogan and call-to-action (CTA).
A global employer for digital nomads with a Coliving hub in Bulgaria, and pop-up global destinations. CLIENT: WorkNomads Bulgaria
Upon meeting the founder at a Coliving in Medellín, I joined their team as a consultant to support the young, thriving team with digital marketing strategy and mentoring expertise. Working mainly on content and performance asset optimization, copywriting, and social media campaigns.
Modus Mio IG
Dedicated Instagram channel for the hop-hop playlist brand. CLIENT: Spotify DACH
The Modus Mio playlist was launched on Spotify in 2018 and has become the most prominent hip-hop playlist in Germany. Leading Socials at DACH at Spotify, I drove the development of all social media initiatives for this dedicated Instagram account and grew the sub-brand channel organically to over 110k+ followers in less than a year. Furthermore, I also lead the rebranding campaign in 2022.
Spotify TikTok
Launched the first Spotify TikTok channel outside of the United States. Lead the creative as well as media agency to establish the channel as a brand leader in Germany and worked closely with TikTok Germany in regard to creative and campaign opportunities. Content included Influencer initiatives as well as integration of artists and podcasts.
Launched the SpotifyDE TikTok channel
Spotify campaigns
5+ years in Consumer + Social Marketing at Spotify (GSA, New Markets, Southern & Eastern Europe)
As the Social Media Lead, I successfully executed numerous campaigns, including 5 years of WRAPPED campaigns (5 in DACH + 2 in SEE), podcast, artist, and brand campaigns. I managed daily Facebook, Instagram, and Twitter channels, collaborated with agencies, and oversaw social media planning. Furthermore, I played a key role in spearheading social media campaigns, pitching and selecting agencies, as well as onboarding social media for new market launches in Russia, South Africa, Israel, and MENA.