DIGITAL MARKETING

SOCIAL MEDIA   |   MARKETING STRATEGY   |   CULTURE MARKETING  |  CONTENT STRATEGY  |   GERMAN CULTURE MARKETING 

Consultant

BASED IN BERLIN. WORKING WORLDWIDE.

Need a strategy or consultant?

Looking to level up your social media and marketing strategy for your B2C brand—without the agency price tag?

I help companies grow by building strategies that reach the right people, drive engagement, and turn audiences into loyal customers. Whether you need support with brand positioning, messaging, customer experience, content strategy, or just figuring out how to make your social channels actually work for your business—I’ve got you covered.

With experience leading global campaigns for brands like Spotify, Jimdo, and Universal Music, I know what it takes to create marketing strategies that don’t just look good but deliver real results.

Together, we’ll create a clear, actionable plan tailored to your goals, audience, and budget—so you can focus on growing your business.

No need for formalities

You know why you are here!

And to be honest, you probably know the ins and outs of your brand better than I do. But what I bring to the table is a flexible, creative approach to social media and digital marketing that can navigate complex challenges and cut through the noise. I love brainstorming and coming up with (sometimes wild!) ideas that actually stick. And if you just need a fixer that solves problems, my creative out-of-the-box thinking does this very successfully. 

If you’re wondering how AI fits into your strategy—or if your team could use a little guidance on using it effectively—I’m here to help. Whether it’s building a solid strategy, picking the right tools, or mentoring a junior team, I got you.

You are here because you are…

  • Launching a new product and want your campaign and social media strategy to reflect your brand

  • Don’t understand the ever-evolving social media landscape and have no time or interest to dig into it

  • Ready to double-down on marketing but don’t have the seniority in your company to check or lead your team

  • In need of a marketing expert that knows about social, offline marketing as well as digital media planning and campaigning

  • In need of an outsider’s perspective and ideas in the creative process

  • Or you’re here because you’re utterly confused by German culture and have no idea why your marketing is not getting the desired results in Germany

Work with me

Social Media      

Pablo Picasso once said, “Good artists borrow, great artists steal.” Applying this to social media isn’t as simple as it sounds.On social media, it’s not just about going viral—it’s about crafting a strategy and personality that resonates with your audience.

I’ll help you define content pillars and a tone that turns followers into advocates. Social media evolves daily; let’s create a focused strategy for lasting impact—no fluff, just results.

MARKETING STRATEGY

Organic reach? Couldn’t be me. And yes, getting hold of Meta support is its own full-time job.

Let’s build a marketing strategy that works—focused on your goals, resources (design help included), and budget. Digital, social, partnerships, IRL activations—we’ll create a plan that actually drives results.

AI & MARKETING

Wondering how AI can actually make a difference in your marketing? I’ve got you. We’ll cut through the buzzwords and get down to what AI can really do for your brand. From choosing the right tools to crafting data-driven strategies, I’ll help you harness AI in a way that’s impactful and easy to manage.

AI is the wild west right now, but ignoring it simply is not an option.

German CULTURE

Don’t get ze Germanz? German culture is very peculiar and many marketing and product moves that work in other countries, don’t land here. Especially, US brands often struggle to adapt to the German-speaking markets. The reasons are plentiful and, often things, outsiders wouldn’t even have thought of. So let’s see what you have done or are planning to do and let’s make sure you are on the right path.