MaRketing

SOCIAL MEDIA   |   AI & MARKETING   |   CONTENT & COPYWRITING   |  MEDIA PLANNING   |   GERMAN CULTURE MARKETING 

Consultant

BASED IN BERLIN. WORKING WORLDWIDE.

Responsive and Direct Communication

Ghosting is for people with a shady history, not those who power your business. Expect open communication and (pretty) fast responses. I am also used to working across different time zones, so that won’t hold me back.

Strategic yet Customer-Centric

I work for you, but let’s be honest, every business works for their customer. If you don’t, you’ll end up without a job pretty soon. On social this is not only optional, it’s mandatory. So consider me your customers’ voice in the corporate madness.

Humor

Work is fun or at least it should be in my opinion. And yes, we’re often stressed trying to deliver results while being creative. Consider me your Head of Memes.

Resourceful

We don’t always know exactly what we need when we start a project. And even though I am a jack of many traits, I also know when something’s outside my expertise - but I usually know someone that can. 

No need for formalities

You know why you are here!

And to be honest, you probably know the ins and outs of your brand better than I do. But what I bring to the table is a flexible, creative approach to social media and digital marketing that can navigate complex challenges and cut through the noise. I love brainstorming and coming up with (sometimes wild!) ideas that actually stick. And if you just need a fixer that solves problems, my creative out-of-the-box thinking does this very successfully. 

If you’re wondering how AI fits into your strategy—or if your team could use a little guidance on using it effectively—I’m here to help. Whether it’s building a solid strategy, picking the right tools, or mentoring a junior team, I got you.

You are here because you are…

  • Launching a new product and want your campaign and social media strategy to reflect your brand

  • Don’t understand the ever-evolving social media landscape and have no time or interest to dig into it

  • Ready to double-down on marketing but don’t have the seniority in your company to check or lead your team

  • In need of a marketing expert that knows about social, offline marketing as well as digital media planning and campaigning

  • In need of an outsider’s perspective and ideas in the creative process

  • Or you’re here because you’re utterly confused by German culture and have no idea why your marketing is not getting the desired results in Germany

Work with me

Social Media      

Pablo Picasso once said, “Good artists borrow, great artists steal.” Applying this to social media isn’t as simple as it sounds.On social media, it’s not just about going viral—it’s about crafting a strategy and personality that resonates with your audience.

I’ll help you define content pillars and a tone that turns followers into advocates. Social media evolves daily; let’s create a focused strategy for lasting impact—no fluff, just results.

MEDIA PLANNING 

Organic reach, what’s that? Pretty common social marketing joke as well as the one where you try to reach the Meta support team. Let’s create a media strategy that reflects your core objective, resources (design resources anyone?) and fits your budget (digital, OOH, social, experiential…).

And yes if need be, I’ll chat to Meta support for you. 

AI & MARKETING

Wondering how AI can actually make a difference in your marketing? I’ve got you. We’ll cut through the buzzwords and get down to what AI can really do for your brand. From choosing the right tools to crafting data-driven strategies, I’ll help you harness AI in a way that’s impactful and easy to manage.

AI is the wild west right now, but ignoring it simply is not an option.

German CULTURE

Don’t get ze Germanz? German culture is very peculiar and many marketing and product moves that work in other countries, don’t land here. Especially, US brands often struggle to adapt to the German-speaking markets. The reasons are plentiful and, often things, outsiders wouldn’t even have thought of. So let’s see what you have done or are planning to do and let’s make sure you are on the right path.